Your website is a critical asset to your business flourishing. You likely spend a lot of time perfecting it, adding content to it, and making it more engaging for your readers. But are you sure it reads as clearly as you think? Or that the site is as SEO compatible as it should be?
Your website is one of your most prized business assets. It is a platform that touts your brand’s abilities, credibility, and authority on your subject matter. But is it performing like it should? Are there areas that can be improved? Chances are, not every page of your site is as polished as it could be.
Below are 19 website grader tools to maximize clarity for your readers. Check them out, test them out,and apply as applicable in order to continue to refine your website in order to deliver an exceptional brand experience.
Let’s dive in.
CrawlerFX analyzers on-page factors that contribute to your site’s search ranking. Google PageRank, keyword density, external links, social media mentions, inbound links, Page Authority, and Domain Authority are other areas that are taken into account for this analysis.
HubSpot’s Website Grader
Hubspot’s website grader takes into account four major areas of your website, along with an overall score. The four areas include performance, mobile, SEO, and security. Simply enter your URL and see your results.
Nibbler provides a free report covering a wide range of analysis. Areas include accessibility, experience, marketing, technology, popularity, printability, and code quality, among many others. BrandedWorld.co’s received a grade of 8.2 out of 10. There are very clear areas where the site can improve to provide a better brand experience that I will be adding to my list of updates.
Woorank analyzes your site across three major areas: optimize, promote, and measure. The site also provides a marketing checklist with the top three priority actions to take in order to improve your score.
QuickSprout Website Analyzer
Quicksprout focuses on how your site performs from an SEO perspective. The tool runs tests on headings and shows how effective your current SEO practices are. The tool also provides recommendations on keywords to help improve your online presence.
Ensuring your markup is up to date is one way to prevent poor performance on mobile devices. W3C validator allows you to check your markup on HTML, XHTML, and other coding.
ClarityGrader scores your web content for clarity and readability. Difficult language damages your brand value and can compromise your ability to convert online leads. The tool analyzes your site to make sure you communicate your product message clearly, that your message is consistent, and easily manage your message across sites and micro-sites.
Clickx helps you dominate the competiton. Clickx provides instant feedback on SEO, Pay Per Click advertising, website quality, backlinks, main organic competitors, and a local audit (if you so choose). The user interface is clean and easy to understand. Plus, they offer pro tips and can connect you to a marketing strategist to help improve your site.
Open Site Explorer
The Open Site Explorer tool by Moz allows you to research backlinks, find link-building opportunities and discover potentially damaging links. The free analysis provides a comprehensive set of data and provides a good overview of how your site is performing from an SEO perspective. Moz also offers a pro version of its software that includes an analysis of your brand’s social media channels as well.
Google’s PageSpeed Insights
Google offers a simple way to check how well your site works across both mobile and desktop. You get an analysis with details on how to improve your site experience. Enter your email address to receive a detailed report with recommendations for fixes to improve page load speeds and ways to make the user experience more enjoyable.
The Reaction Engine
The Reaction Engine is a free SEO analysis tool that provides instant, no-registration data on the SEO performance of a URI for a given keyphrase. Reports include a variety of useful information and structured recommendations to improve overall effectiveness.
Amazon’s Alexa provides digital marketing tools to help you engineer growth and drive success. Alexa is a premium tool that can be tailored to fit your website and audience, providing you with a clear action plan. Alexa provides insider visibility into other sources and quality of traffic to other websites to see how your site compares.
SEM Rush provides competitive data for digital marketing professionals. The tool provides a detailed dashboard covering areas such as organic research, backlinks, advertising research, keyword analytics, and more. SEM Rush also offers a professional plan that provides up to 10,000 results per request, 3,000 reports run per day, and tracking 500 keywords across 5 campaigns.
SiteReportCard provides free website analysis, optimization, and promotion tools. Detailed reports are available on various aspects including broken links, misspelled words, load time analysis, search engine inclusion, site popularity, keyword analysis, and image optimization, among others.
Ahrefs allows you to track backlinks, keywords and brand mentions as well as know what your competition is up to. Ahrefs has a suite of six tools to help you track and measure your site’s performance. Begin your 7-day trial for just $7 today.
Dex Media is an all-in-one digital marketing hub. They offer a free website grader analyzing content and keywords, then providing recommendations to improve site performance.
UpCity is a firm focused on local inbound marketing such as being found via local search, social media, and local sites. To make this happen, UpCity provides search engine optimization, local SEO, reputation management, and social media services. UpCity also provides a free SEO Report Card to see how your website stacks up against the competiton. Rank analysis, website accessibility, and link building are some of the detailed analysis that is included in the free report.
SiteMapDoc is a free tool that will create a map of your site, listing all URLs and flagging pages that could not be loaded. The tool shows how your site ranks in regards to precise keywords. For example, if your site has made it into the top 64 results, your site is awesome!
SEO Sorcerer runs the gamit covering 19 core SEO test groups and over 90 base metrics to provide a complete analysis of your site’s performance. This tool provides one of the most comprehensive free reports on site performance.
Wow! Well, there you have it. 19 website grader tools to maximize performance and improve your site’s user experience. Feel free to choose one or two tools and dive in to their analysis. Then, take action and start making changes. After a few weeks, test your site again and see if what you have implemented has made a positive difference.
Over to You
What other website grader tools would you recommend? Leave a comment below and I’ll add it to the list.