Artificial intelligence is becoming mainstream. Brands need to be aware of the tools out there that can enhance the experience they deliver to their customers. Small tasks that can be automated can reduce stress, increase employee morale, and provide a consistent experience to the customer all from a few simple tools.
As I wrote about earlier, artificial intelligence is on the rise and is beginning to disrupt the brand experience. As consumers conduct more research before purchasing, artificial intelligence is started to be deployed to answer questions and help overcome objections. Chatbots via Facebook Messenger is one example of this starting to come into play.
Using these tools can reduce your time while increasing productivity and delivering a consistent brand experience to your customers. Sometimes so smoothly, your customers may mistake an Artificial Intelligence robot for a human being.
Artificial Intelligence Tools to Enhance the Brand Experience
Here are 5 artificial intelligence tools that are changing the brand experience.
Improve your personal or business brand experience using Amy and Andrew to schedule meetings on your behalf. Amy connects to your calendar and proposes free time based on your availability, then will send out a calendar invite once an agreement on time and place has been met.
Amy will even learn your favorite places for coffee or lunch and will add those to your meetings. I’d love to see that feature paired with mobile ordering for food or coffee. What an amazing experience that would be to show up to your neighborhood Starbucks and have your coffee ordered and waiting for you by Amy on your behalf.
2. Clearbit Connect
This tool closes the gap when it comes to networking. Most of the time, after connecting with someone at an event, it can be hard to follow up with them if they don’t have a business card or scribbled and email address down on a scrap of paper and now you are deciphering letters using Photoshop to try and string together an address that might possibly be the person you spoke to the other night.
Enter Clearbit Connect. It is a Gmail plugin that finds the right email address for the people you are trying to reach out to. It shows you their LinkedIn profile, company information and other useful facts that you can use when you connect with them next.
Talk about a better brand experience!
Take Charge of Your Brand Strategy
You’ve heard of customer profiles, target audiences, ideal customers – we all have them. (Or should). LeadCrunch takes your existing customer profiless and generates leads from them.
LeadCrunch’s goal is to provide highly targeted prospects based on data from your existing customers. It uses your customers’ industry, revenue size, number of employees, to build a profile and generate a set of targets. Fancy.
We all write emails to people we don’t know very well. Finding the right words to resonate on the other end is something everyone struggles with. Crystal providing advice on how to write emails tailored to the individual you are writing to. The app connects with your LinkedIn and email to build a personality profile of your contacts, then advises you on the tone and wording of your emails.
5. Octane AI
How your team interacts and communicates with potential customers is crucial to them becoming immersed with your brand. When customers interact with brands online, it can feel like a one-sided, long-form search of trying to find a frequently asked questions page that might answer your question.
Octane AI is the easiest way to create a chatbot that can help drive sales, capture leads, increase engagement and provide a consistent brand experience for your customers.
The Tools of the Trade Include Artificial Intelligence
Whether you realize it or not, artificial intelligence is now becoming a mainstream tool to help brands work more efficient, connect with more prospects, and ultimately help more people. Using some or all of the tools mentioned in this article can help improve the brand experience you provide your audience, and improve internal operations.
<what’s Your Take?
How do you view artificial intelligence and how it enhances the brand experience? Leave a comment below and let me know!
Also published on Medium.