BX Podcast

EP030: 3 Tech Trends Shaping the Future of Brands

In episode 30, Benjamin celebrates a major milestone for the podcast, plus reflects on three tech trends he wrote about in November 2016 and discusses if they are still relevant.

Show Notes

 

Last year, around this time in November, I published a blog post on three tech trends shaping the future of brands. In this episode, I revisit the trends and discuss how the business climate has changed since then.

In this episode, you’ll learn:

  • The 3 tech trends shaping the future of brands
  • Why the customer experience is only getting started

Resources

Products

GroundWork_HC_Mock

GROUNDWORK: The Foundation for an Unshakable Brand 
Buy Now

amazon-logo-gray

Want This Week’s Bonus Content?

Each week bonus content is uploaded to compliment each episode, available exclusively to ToolKit members. If you are a member, log in and access your bonus content below. If you aren’t yet a member, register for ToolKit to access your bonus content.

brandedworldco-toolkit

ToolKit Members

Go to Dashboard

Register for ToolKit

Register for ToolKit

 

EP029: Understanding the New LinkedIn Experience

In episode 29, Benjamin reflects on the new LinkedIn experience, what has changed, and how you can boost your profile to all-star status.

Show Notes

Have you noticed how LinkedIn has been changing?

Only 29% of adults in the US are actively on LinkedIn. That provides you a big opportunity to carve out your niche and demonstrate your expertise to grow your brand using the platform. LinkedIn has approximately 500 million users and growing.

In their rapid growth, LinkedIn Pulse articles are becoming less of a prominent marketing tool, while post updates are becoming the single thing that boosts engagement and interaction.

In this episode, you’ll learn:

  • What active LinkedIn users are looking for when it comes to posts
  • Why being consistently active on the platform can do wonders for growing your reach
  • The one simple tactic that can boost your post visibility by 10x

Resources

Products

GroundWork_HC_Mock

GROUNDWORK: The Foundation for an Unshakable Brand 
Buy Now

amazon-logo-gray

Want This Week’s Bonus Content?

Each week bonus content is uploaded to compliment each episode, available exclusively to ToolKit members. If you are a member, log in and access your bonus content below. If you aren’t yet a member, register for ToolKit to access your bonus content.

brandedworldco-toolkit

ToolKit Members

Go to Dashboard

Register for ToolKit

Register for ToolKit

 

EP028: Why Your Brand Persona Matters

In episode 28, Benjamin shares why you should hire for enculturability instead of cultural fit. Plus, learn three questions to ask during the hiring process.

Show Notes

Consumers, more than ever, are in search of something more than a product or service. They are in search of a brand that shares their same values, that speaks their language, and that can guide them towards the outcome they seek.

Your brand persona matters for several reasons, but most importantly because it is what creates the bond between brand and consumer.

In this episode, you’ll learn:

  • Why brands that don’t have clear values come off as mediocre
  • Why your performance determines the customer experience (and what to do about it)
  • Why your brand (company) is completely separate from you (entrepreneur)

Resources

Products

GroundWork_HC_Mock

GROUNDWORK: The Foundation for an Unshakable Brand 
Buy Now

amazon-logo-gray

Want This Week’s Bonus Content?

Each week bonus content is uploaded to compliment each episode, available exclusively to ToolKit members. If you are a member, log in and access your bonus content below. If you aren’t yet a member, register for ToolKit to access your bonus content.

brandedworldco-toolkit

ToolKit Members

Go to Dashboard

Register for ToolKit

Register for ToolKit