When planning out an online platform, be it a media website or SaaS product, many factors go into it. Along with factors, are the variables, or plug-ins, that must talk to each other seamlessly to deliver the exceptional brand experience you are working so hard to create. The Rainmaker Platform solves many of these issues, giving your WordPress site an incredible amount of power and ability to deliver a truly personalized experience. This article will highlight some of my favorite features and how they have improved our workflow overall.
I’ve built several websites for personal use and projects over the last decade or so. Comparing the technology back then with what we have available now could be an entire article in itself. It used to be that trying to put together an entirely built out website to provide the best user experience possible was rather difficult.
Particularly for those who are not that technical. You know, HTML and CSS and all that. Admittedly, I have worked incredibly hard to improve my skills in those areas and have found it to be some of the most rewarding types of design work I have done. But I am by far no expert at it, and thus wanted a platform that would allow me to create content, engage with my audience, and focus on my business. At the end of the day, isn’t that what we all want?
The Rainmaker Platform is Introduced
It was a dark and stormy night in Honolulu. The wind picked up and was howling, sweeping leaves across the street. There I was…OK so I don’t remember when I first heard about Rainmaker, however, as soon as I did I was hooked.
The feature set is incredible and was what first got my attention. I had been long dreaming of building out a platform for my business but struggled to find a tool that could help me. While I have a creative and design-focused background, I knew my coding skills were limited.
Rainmaker Features that I Love + More that are Being Introduced
When I decided to start BrandedWorld.co, I knew I wanted it to have a digital presence as its’ main platform. Seeing as Rainmaker comes from the founder of Copyblogger, one of my favorite websites, there was immediate trust. I saw investing in Rainmaker as an investment in my business, knowing that the platform would continue to evolve and become a more sophisticated toolset.
Below are three of my favorite features within Rainmaker. There are several more that I may write about in a later post.
The dashboard is a critical piece to understanding how the website is performing at a quick glance. As my website is my main platform, it’s important that I am able to quickly understand what’s working and where I need to turn my attention to. The dashboard can be connected to Google Analytics, provides an overview of membership orders, subscribers, email subscribers, top posts, keywords that content is being found with, to name a few.
Visual Page Builder
One of the newest features that was recently been released as a beta is the visual page builder. This allows you to build your website pages as if you are in Photoshop, Illustrator, or InDesign. In other words, for people who can visually design a page layout, but don’t know where to start in terms of the code needed, this feature is for you.
When it comes to developing a consistent brand, page layout, font sizes, colors, image placement, and formatting become important decisions. Being able to design a web page from the front-end can help to facilitate and otherwise confusing and sometimes frustrating experience.
The third feature I want to share with you is one that has developed fairly quickly and speaks to the power of an all-in-one integrated solution such as Rainmaker. The feature is called RainMail. RainMail
is a built-in email service provider, allowing you to send broadcast emails, create opt-in forms, and autoresponder sequences.
For me, I was weary of the feature at first, though as it has continuously been upgraded, it has become one of the features I have begun to use more and more. Email is one of the best ways to stay in contact with customers, interested folks, and those who subscribe as fans. Having an email responder feature included in the platform eliminates a separate vendor, plus, the need for another browser window to be open. Streamlined workflow and reduced monthly expenses? Heck yes!
The Future of Rainmaker is Bright
I see Rainmaker’s future as very bright. The platform has grown tremendously from its launch in 2014 and based on the provided updates, it is rapidly evolving into a sophisticated and valuable platform.
There is also a rumor of a potential customer relationship management (CRM) feature coming to the platform at some point. This would also be an incredibly useful and efficient feature. We’ll see what the future has in store for the platform.
What’s Your Take?
Is Rainmaker right for you? Have questions about the platform? Leave a comment below. If you are a Rainmaker user, what are your favorite features? What would you like to see come to the platform?