A year or so ago, I had heard about a hipster octopus who was helping others manage their social media, giving them time back and continuously posting to their feeds. I began to follow Edgar, watching as he got better and better at his job. As I continued to meet my goals for my business, I soon realized that I needed Edgar’s help. I felt that Edgar, a social media managing cephalopod, was right for the job.
A few months back, I decided to hire Edgar, a hipster cephalopod. We began working together and immediately, he fit right in. I continuously feed him Facebook posts, tweets, and LinkedIn updates, tell him what category they go in, and update the schedule if needed. Edgar takes care of the rest. He posts to our social media accounts on time, without fail. When he’s gone through all of the content, he simply starts back at the beginning. I periodically shuffle the content within each category to change things up as well. The more content I give him, the less the content will repeat. But repeating content can actually feed new life into older posts, so it all works out! By having Edgar focused on posting, my team and I can focus on creating valuable content for you to read, like this review.
I was so impressed, I wrote an article about him on @Slant in January 2016. Now, I want to write a longer review, going into more detail, to show you how Edgar can give you back time, boost your older posts, and never run out of content to post. Don’t worry, Edgar, nothing but amazing things to say about you and your super skilled tentacles!
Operational Performance is Key
At BrandedWorld.co, we are focused on improving operational performance. When it comes to building an online presence, consistency is critical to measuring success. Edgar allows our brand to continuously be seen around the clock so that we can focus on helping companies improve their operational performance. From a time reduction standpoint, Edgar has already shaved off well over 10 hours a week on social media management.
Building a Library
Edgar is built differently from all other social media management tools. From the start, you are building a library, organized by category. Category’s can include anything, such as “Quotes,” “Blog posts,” or “Travel Tuesdays.” Every time you save an update, Edgar adds it to your online library.
Creating a Posting Schedule
Tell Edgar what types of updates to share at which times. Want him to tweet a “Travel Tuesday” post every Tuesday at 11 am? Done. Want him to post a Facebook update from your “Blog Posts” category on Mondays, Wednesdays, and Fridays at 9am? Challenge accepted! Edgar can handle both simple and complicated requests, just tell him what to do.
Let Edgar Work Hard for you
One of the best things about Edgar is his incredible work ethic. He never stops. Ever. Edgar uses the updates saved in your library to create a queue. After he posts an update, he’ll put it back in the library at the bottom of the pile, so he can post it again. The result is a never-ending update queue that fills and refills itself automatically. The best part is never having to worry about losing an awesome update. Great work, Edgar!
The Harsh Truth about Social Updates
Most social updates are seen by only a teensy fraction of your audience. That means all of your hard work trying to fit your message into 140 characters may go to waste, never to be seen again. These stats are pretty depressing.
With Edgar managing your social media, you not only don’t lose your hard work, you can have Edgar post your best content when your audience is most active and engaged. Because Edgar is handling the posting, you can focus on talking and interacting with new friends and potential clients. Who knew social media could actually be fun instead of being a chore!
Since Edgar joined the BrandedWorld team, it has literally changed the way I work. I no longer worry about posting #TravelTuesday posts, because I’ve already fed them to Edgar. Instead, I wake up on Tuesday mornings, excited to see all of the other #TravelTuesday posts, interact with them, and engage in fun conversations about world travel.
Using Analytics to Reach your Audience
Once you get the hang of feeding Edgar your content and scheduling that category of content for specific days and times that best serve your audience, you can start to really ramp up your engagement. This is some of the sophisticated power that comes with Edgar. The scheduling system allows you to post what you want, when you want, making it easy to increase engagement and achieve consistent results.
Using the data from Twitter and other platforms to understand when your audience is most active, you can then leverage those time slots to get even more engagement. For example, if your audience is very active around 3pm on Wednesdays, take advantage of that time slot by customizing your schedule with Edgar. You could
- ask questions at those times to gain more replies and interaction
- promote your site to get the most shares
- share links to get more click-throughs
As you start to better understand your audience, you can then teach Edgar as well by strategically scheduling certain types of posts.
The Investment is Small. The Results are Big.
So what does it cost to hire Edgar for your team? For so much power and value, the price is surprisingly affordable. At $49 a month, Edgar will save you and your team hundreds of hours per month in workload, a substantially smaller investment versus the cost of an additional employee or virtual assistant.
We love Edgar here at BrandedWorld.co. We are excited about all that he has to offer and are looking forward to him growing alongside us into the future. Edgar is a small investment that has resulted in big returns in terms of time, online presence, interaction, and engagement. Thank you, Edgar!