EP033: The Missing Ingredient in Your Brand Experience

In episode 33, Benjamin reviews a recent study conducted to better understand how consumer messaging is perceived by millennials and three key takeaways you can implement into your own organization.

Show Notes

The average American looks at their phone 46 times a day. You may be above average.

Consumer messaging has changed forever – and in doing so, brand connectivity has been completely redefined.

Norty Cohen, over the last 5 years, has commissioned a US study isolating 1,000 millennial consumers and asked them to name their three favorite brands – unaided.

The result is a top 100 brands report with 15,000 responses. This survey shows the state of consumer involvement with brands based solely on the ones they feel best about.

Norty and his team have concluded several key-takeaways. I want to highlight and discuss three, which he wrote about in an article for BrandingStrategyInsider.com:

In this episode, you’ll learn:

• Why advertising budgets don’t equate to popularity
• Three factors that sum up a millennial’s view on brand expectations
• The missing ingredient in your brand experience

Resources

• Read the BX Blog
• 3 Tech Trends Shaping the Future of Brand
• Why the Employee Brand Experience Matters
• Ep027: Why You Should Hire for Enculturability

Products

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