We’ve decided to rename our blog from Orbit to BX Blog. I’ll share the backstory behind the name Orbit and the decisions behind the name change. Still the same valuable information, now with a more aligned name. Let’s get started!
When I first launched this site back in 2014, it was a way to document my ideas, research, and opinions. I knew I wanted to name the blog something, I just wasn’t sure what. As I was developing the BrandedWorld brand, it began to take on a space theme. A BrandedWorld Organization simply isn’t just another business or brand, it’s a world of its own. Thus, the reason for a planet in the logo. The idea for the name Orbit, then was that when all 7 Axioms are synced and aligned, they are in orbit, circling the planet. Therefore, the name Orbit was given to the blog as a way to help readers build their brands and improve their Axioms for a smoother orbit.
While I like the name, it just wasn’t connecting. When I’d mention it, it was somewhat confusing. The last thing I want the BrandedWorld brand to convey is confusion – it’d be going against everything I teach and consult on.
A New Name is Born
As I have been researching the customer journey, user interfaces, user experiences, and designing experiences, I began to see a common language of hashtags and shorthand within the community. I also realized that what I have been researching, writing, and speaking about resonates with the user experience, user interface, and customer experience communities.
Then, it hit me. Seeing #ux, #ui, #cx, I made a simple connection: #bx for brand experience. It is what I talk about, write about, read about, speak about all the time. Brand strategy, operational performance, along with the 7 Axioms all fit in or under the topic ‘brand experience.‘ Even better, it’s a simple, short hashtag to define the space I am in; #bx.
The Product Development Road Map
I’ve been hard at work building several products that will launch throughout 2017. My goal with this website is to become the number one trusted authority on the web for entrepreneurs around the world for brand strategy, development, and brand experience. To do this, my model is to build out the website to become a massive, multimedia resource. There are five free types of content that will be produced and scaled up throughout 2017.
BX Blog (Previously Orbit)
The first product was the blog, now BX, previously Orbit. The blog shares relevant, up to date, actionable and thought-provoking content surrounding brand development and brand experiences. New content is published currently three times a week (M, W, F) and now has over 120 articles.
The next product was the Trajectory Newsletter. The newsletter is delivered each Thursday and covers three major areas: curated brand strategy content, community updates, and helpful resources.
Just over two weeks ago, I launched ToolKit, the third product that ties both the blog and newsletter together. Access to this ever-growing collection of branding resources including templates, worksheets, and checklists for download, plus in-depth guides updated each month is completely free.
The fourth and fifth products are still under wraps but will include BX in their names to further align with the blog. While I don’t want to delve into the details, they will be in the media space. Needless to say, I am excited to get these projects off the ground and share them with you!
Near Term Future Developments
Over the next few weeks, I’ll be sharing information about latest our upcoming product launch. I’m super excited to share it with you and know that it will provide you the training, tools, resources, guidance and support in your pursuit of developing an unshakable brand.
What’s Your Take?
Do you agree or disagree with the name change of the blog? Let me know in the comments below. Be on the lookout for the #bx hashtag across social media. Feel free to start using it and expanding on the brand experience discussion!