This article was first published on @Slant, a crowdsourced journalism website with a ton of potential. Unfortunately, the publication recently shut its doors. In light of this, I have decided to expand upon the articles and publish them here on #Orbit. Enjoy!
Social media can be a drag. There are so many platforms to keep up with these days. Constant posting, editing, copywriting, and not to mention, responding to comments and new friend requests ? it never ends!
What if you could get ahead of your social media? What if you could feel in control of your accounts and manage them once a day or once every couple days for just a few minutes at a time?
Would you do it?
A simple strategy and a handy piece of online software can allow you to do this very easily. MeetEdgar, a hipster octopus, takes your social media posts and saves them to a library. You categorize your posts to make it as organized as you want it to be.
Then, you set the schedule, and Edgar takes care of the rest! He will cycle through all of your posts for a particular category, posting on a day and time and to the accounts you choose, then repeat. You can shuffle and add to the category at any time, so he has continuous content to share on your behalf.
No one knows it is him. He is your best-kept secret.
You can also set which platforms the content will be on and at what time.
Manage multiple brands? Categorize your posts into separate brands and social media accounts. Edgar allows up to 10 social media accounts!
The Real Power Behind Edgar
The features described above are excellent and are well worth the small monthly price for the time it saves you. However, there is a way to get even more mileage out of Edgar and put him to work on autopilot. I call them series.
Think of a series as a hashtag, like #TravelTuesday.
Each Tuesday, over 400,000 people partake in sharing a photo from their travels around the world on Twitter, Facebook, and Instagram. A simple strategy is to take part in this photo sharing series. Though remembering to post every Tuesday can be a chore in and of itself.
That is where Edgar comes in.
Take Your time. Build Your library.
Building your library is the real power behind Edgar. You can take your time and focus on building your library of #TravelTuesday photos to share.
Upload them to Edgar, assign the category, the social media account(s), and write your candid copy. Make sure to use #TravelTuesday in each of your posts. As you slog through this work upfront, it will pay dividends for you over the next few months. Once you realize you are ahead of the curve, continue to add to the queue so that your photos are less likely to repeat.
Since Tuesdays only happen once every seven days, each photo you add to your library extends your #TravelTuesday series by another week. At 52 photos, and you?ve covered an entire year ? all automated by Edgar!
You can do the same for a variety of other types of posts. Edgar can post to Facebook and LinkedIn company pages as well as Facebook, LinkedIn, and Twitter personal accounts. Strategizing and getting ahead of the curve will save you time, stress, and anxiety. Instead, it will let you enjoy participating in the hashtag series as you have already done the work upfront and are now only focused on interaction and engagement; the real purpose of social media!
Rounding Up Your Content Across The Web
Write for LinkedIn Pulse, Medium, Slant, and a host of other publishing platforms? Are you tired of individually sharing each article each and every time across all of your platforms? Alternatively, trying to go back to older articles and breath new life into them by sharing them again?
You worked incredibly hard to write each piece and get it published on those platforms. Take the time and build a collection of your articles. You could even develop a particular category for a platform to segment further.
How? Each publisher (LinkedIn Pulse, Medium, Slant) becomes a category or series within your Edgar account.
Here?s the how-to.
Step One: Create a new category. In my example, I?ll call it ‘Benjamin-LinkedIn Pulse.’ I do this to separate my personal brand from my company within my library. You can do the same, or whatever works best for your situation.
Step Two: Add in your articles from LinkedIn Pulse, writing a killer headline to attract attention. Add the same image as you used for the article. Click ?Save to Library.?
Pro Tip: Spend the extra time to generate five to 10 headlines for each of your existing articles. I use this headline analyzer tool to help. Then take the top three and add them to your library. These can be part of your A/B testing to see which post gets better conversion.
Step Three: Schedule your calendar in Edgar. Choose a day and time and open up the dialogue box. Choose the category, set the social media accounts to use, and then click ‘Save.’
As you continue to write for each of these platforms, add them to your library under each category. Generate three different headlines for each for further split testing.
The more you write, the more Edgar works on your behalf. Again, sharing just once per week extends your scheduled posts out by another week. Add 20 articles and that becomes a 20-week or five-month long campaign on your behalf. Completely automated.
Why Edgar Works so Well
The big thing about social media, blogging, videos, podcasts, or any content online is that consistency wins nearly all of the time. Over time, readers, viewers, listeners, commenters begin to expect you and your brand to deliver around the same time on the days that you choose. So choose your content strategy and frequency carefully. So many would-be Internet superstars get caught up in other things, miss posting at the same time, and lose their audience.
Edgar builds the consistency. Now, when you write on any platform, you can continue to get value from it much longer than a standard post. Continue to spread your message by letting Edgar take over.
We all have so much going on in our lives. Edgar helps by freeing up your most valuable asset: time.
Let me know what you think. Do you use Edgar? How has Edgar saved you time? As a big fan of Edgar, I?d love to hear your stories!