Over the past several months, I’ve written and shared several articles on brand experience. The shift customers and brands alike are facing from the advancement of technology are rapidly changing and disrupting several industries with more on the way. In this post, I’ve rounded up the top 7 brand experience articles to help you develop a seamless, consistent experience for your customers. Let’s get started!
The brand experience is a passion of mine – so much so I’ve changed the name of this blog! I find that the individual experience people have interacting with a brand alters their perception, for good or bad. In order to help influence towards the positive, organizations must develop and deliver intentional, consistent, and memorable brand experiences.
In a world increasingly cluttered with marketing messages, how can your brand be heard? Permission marketing, coined and popularized by Seth Godin, is the opposite of traditional interruption marketing. Instead, permission marketing is about building an ongoing relationship of increasing depth with customers.
There are several hidden powers of developing a membership site as a platform for your brand. Both free and paid membership models allow you to enhance the brand experience you offer your customers and immerse them into your BrandedWorld. In this article, we’ll discuss four brand experience factors membership sites can leverage.
As technology sweeps over every aspect of our lives, the brand experience of how we interact and engage with products and services is continuously evolving. The conversational interface is the next wave of advancement towards a user interface that mimics chatting with a real human. In this article, I’ll explain what a conversational interface is and how it is set to impact your brand experience, both as a consumer and how your brand will choose to engage with your audience.
As video becomes more popular, etiquette around how they play in social feeds, watching them in social settings, and the brand experience of the video itself are becoming more critical. Plus, a new tool is about to change the video brand experience as we know it.
This post was inspired by Darby Sieben’s article on LinkedIn, in which he asked if you should treat your AI assistant with the same respect as a human. This question extends to the overall brand experience and how team members and customers alike interact and engage with the AI your brand may have or will be deploying in the future.
When Starbucks first launched mobile ordering through its app, it revolutionized their brand experience. No longer would you have to stand in line. Instead, you could order your drink, head to the pick-up bar, get your coffee, and continue with your day. However, in practice, the mobile ordering experience has not always been that smooth.
You’ve heard of virtual reality and augmented reality. Now, experience mixed reality, developed by Magic Leap. This technology will revolutionize how we interact and engage, allowing for an incredibly immersive brand experience like no other. Are you ready?
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Let me know in the comments which post helped you the most in your efforts to craft an exceptional brand experience. What questions do you still have? Let me know. I’d love to answer them!