This post is inspired by Torben Rick, an experienced executive with a strong track record in delivering business improvements & performance optimization.
Change management is the process of identifying and implementing continuous improvement to an organization in order for it to move forward towards achieving its purpose, vision, and mission. It is a critical process that gets overlooked due to busy schedules and client deadlines. However, left unaddressed, internal issues can amplify, often hurting the organization’s brand reputation, and risking team member burn out.
1.the management of change and development within a business or similar organization.
2.the controlled identification and implementation of required changes within a computer system.
So how can social media facilitate change management? Organizations who embrace social media gain new insights not only into their ideal customers but their team members as well. You may know that a young team member is active with social media on their own time, but did you know that they have amassed a following of 10,000 or 20,000 followers on Twitter or Instagram? Tapping into this team members knowledge of social media can elevate your organization’s brand online, empower the team member to get more active and contribute, creating a win-win.
Torben Rick, a change management expert, developed an incredibly insightful and useful infographic as to how social media can facilitate change management. Here are my top 4 from his list of 10.
Building a Collaborative Culture
We here at BrandedWorld believe culture to be one of the foundational Axioms all organizations can use to elevate their brand. If you’ve been reading past articles, you know that the BrandedWorld Framework is made up of 7 Axioms, or universal truths all organizations have. The problem is that few organizations use all 7 Axioms to their full potential. Culture is Axiom 5.
Building a collaborative culture is a conscious choice from the start of the organization. The owners, partners, and executive team have to believe in and want to hear new ideas from their team members in order for it to be effective. Social media gives all team members a voice. Allowing discussions through internal social media lets team members share ideas, get feedback, and contribute.
Establishing More Effective Two-Way Communication
Along with having discussions through internal social media, it gives the executives and owners a chance to communicate as well. They can see who is most active with the social media channels and who is not. This feedback shows that having multiple ways to give feedback to the leadership team is critical to include all team members.
Story is Axiom 3 of the BrandedWorld Framework. Having a clear story that emotionally connects to your target audience is critical to growing the brand. Internal social media allows for team members to share their stories related to the organization, which could get woven into new stories used in marketing efforts. Social media is a continuous series of short stories, shared over time. Tapping into your team’s stories can create a more authentic brand story.
Everything we do at BrandedWorld.co is measurable. We do this to understand our performance and to figure out areas where we can improve further. A cultural assessment is no different. As your organization begins to take shape, it is up to the leadership team to continue to mold and shape the culture to maintain and increase the team’s production and morale.
Implementing social media is more of a cultural shift than an operational one. While cultural in its use, it can highlight issues that may never have been raised before, increasing the likelihood that they can be addressed.
How Social Media can Facilitate Change Management
Do you use internal social media to gain insight from your team members? Has it been beneficial to you in facilitating change management? Join the conversation and leave a comment below.