Over the last few years, AI assistants have been on the rise. First, as a fun feature set, now ingrained as part of our daily lives. The personal brand experience, that is, how you interact with technology and brands is rapidly transforming. But will AI assistants and voice platforms rule the space? Let’s dive in!
What do you think about the voice platform?
Me personally, I’m sort of still a skeptic. Sure, I talk to Siri more – and I can see how voice could come in handy when our hands are occupied and can’t look at a screen. Yet, it’s still in its infancy. Which, I think is the perfect time for brands to take a good hard look at the technology, where it’s headed, and how it fits into their own brandedworld.
The Current Fragmented Brand Experience with Voice
I’ve started to use voice more, talking to Siri and getting comfortable asking for certain tasks to be completed. For example, Siri is great at playing a specific song seamlessly, without any trouble.
However, ask a more detailed question and Siri will provide you with results from an internet search. From there, you must unlock your phone and begin interacting with the screen and Siri, if you choose. As voice assistants become smarter, you can envision how the screen could almost disappear completely.
Sometime in the future, I will be able to have a full conversation with Siri, in which my voice, tone, and descriptions will be interpreted and understood by providing clear, logical answers. Hopefully, I’d also be able to assign Siri tasks to handle on their own, then update me when they are completed via email or text message.
With Amy, I’m able to email her specific tasks related to managing and scheduling upcoming meetings. Just recently, I had asked her to set up a meeting, thinking she’d find dates available for the following week, but not making that clear. Instead, Amy showed real ambition, offering to book a meeting for the following day with the client.
While not the best brand experience for the client, I was able to email Amy and let her know specific days and times for the potential client meeting that may work best. Amy then sent an email to the client, apologized for the incorrect meeting day/time, and offered new times. I was pretty impressed!
As I work more with Amy, I can pinpoint where I can improve my communication with her, which will improve the brand experience with future clients when setting up appointments.
Voice Assistants in the Age of Hacking
For all of the innovative systems we are building to improve our lives and create seamless experiences and reduce stress, there is a dark side that continues to bubble up more and more. Every technological system is a threat, and as we have seen lately, the world is constantly digitally under attack.
Click Investigates the Rise of Artificial Intelligent Voice Assistants
Enjoyed This Post? Share it With Others!
What are your thoughts on the rise of AI voice assistants? How do you see the brand experience evolving? Leave a comment below or connect with me on social.