It’s Day 24 of 31 in my daily vlog challenge in August! Is your brand promise aligned with what you actually deliver to your clients? In today’s vlog I tackle your brand promise versus reality. It’s often not what you think!
Your brand promise is a commitment to your clients that set expectations around what you will be delivering to them in the form of a product or service. If you are promising the world to your clients and then failing to deliver on that promise, there is a big problem. And it is eroding your brand trust.
Let me know in the comments how you feel your brand promise compares to what you are delivering to your clients.